Question 1

What are the minimum requirements to qualify to become a franchisee?

Accepted Answer

As a MIXUE franchisee, you are required to have a minimum of USD 400,000 in liquid assets per store, subject to variation depending on the specific market.
In addition, to ensure the long-term stability and sustainable operation of MIXUE stores, as well as to consistently deliver high-quality consumer experience, franchisees are expected to have prior experience in operating brick-and-mortar retail or food and beverage businesses. Franchisees must also be able to secure a store location that meets MIXUE's site selection and operational standards.

Question 2

Does MIXUE Offer Regional Franchise or Master Franchise Opportunities?

Accepted Answer

MIXUE does not grant master franchise rights, area development rights, area representative rights, exclusive territory rights, or any form of subfranchising rights in the United States.
If any individual or organization claims to hold such franchise rights on behalf of MIXUE, it is a fraudulent claim, and you should exercise extreme caution.
In the United States, MIXUE works with franchisees exclusively under a single-store franchise model. While franchisees may operate multiple stores over time, each store is subject to a separate approval process, and a separate franchise agreement is executed for each individual location.

Question 3

What qualities does MIXUE' look for in a franchisee?

Accepted Answer

MIXUE looks for franchisees with a strong entrepreneurial mindset, a genuine passion for and long-term commitment to the industry, and the ability to lead and develop a team focused on delivering an excellent customer experience. These qualities are essential to building and sustaining a successful store over the long term.

Question 4

How much does a MIXUE's franchise make?

Accepted Answer

Profitability depends on many factors, including operating and occupancy costs, financing terms, and (most important) your ability to operate the business effectively.

Question 5

How do you invest in a franchise with MIXUE?

Accepted Answer

Simply fill out the short form at https://join.mixueusfranchise.com/ to get connected with our business development team. We look forward to working with you to determine if MIXUE' is the right franchise opportunity for you.

Question 6

What Does the Initial Investment Include?

Accepted Answer

The initial investment includes all pre-opening costs required to establish a store, such as store build-out and renovations, equipment, initial inventory of raw materials, rent, staff recruitment, and the franchise fee.
Because renovation and equipment costs vary depending on store size and location, the total investment may differ by site. For reference, the estimated equipment cost for a single store is approximately USD 61,155. Build-out and renovation costs are estimated at USD 200 to USD 300 per square foot, based on current pricing in markets such as New York and Los Angeles.

Question 7

Does MIXUE offer Financing？

Accepted Answer

MIXUE does not provide financing.

Question 8

What is the payback period for the investment?

Accepted Answer

Profitability depends on many factors, including operating and occupancy costs, financing terms, and (most important) your ability to operate the business effectively.

Question 9

What are the typical profit margins?

Accepted Answer

Based on internal estimates, the cost of raw materials for franchised stores generally represents approximately 25% of product sales. 
Actual gross margins may vary depending on each store's inventory management practices and levels of operational waste or loss.

Question 10

How long does the franchise process take？

Accepted Answer

Based on current experience, interviews are typically completed within approximately two weeks after an application is submitted.
After passing the interview stage, the process moves to site review and approval. The duration of this phase depends largely on how quickly a suitable location that meets MIXUE's requirements can be identified.
Once a site is approved, the franchisee will proceed to negotiate and execute a formal lease with the landlord. This process generally takes between 1 and 12 weeks, but in some cases may take longer.

Question 11

Do I need prior restaurant or food service experience?

Accepted Answer

Prior experience is not required. However, experience in operating brick-and-mortar businesses, such as food service or retail, is considered a strong advantage, as it indicates an understanding of team leadership and customer service operations.

Question 12

Do I need to find my own location, or does MIXUE help?

Accepted Answer

Franchisees are generally responsible for identifying potential locations for their stores. MIXUE may, at its discretion, provide non-binding, general site selection guidelines for reference purposes only.
Prior to receiving written site approval and express authorization from MIXUE, franchise applicants should refrain from representing to landlords, brokers, or other third parties that a proposed site is intended for a MIXUE store, in order to avoid confusion or unintended commercial implications.
Upon formal approval of a location, MIXUE may provide limited, written authorization permitting the franchisee to reference the MIXUE brand solely for the purpose of lease negotiations, subject to the terms and conditions specified by MIXUE. Such authorization does not constitute a general license to use the MIXUE trademarks and does not create any agency or partnership relationship.

Question 13

What supply chain support does MIXUE provide?

Accepted Answer

Leveraging our global supply chain, MIXUE serves as a primary supplier of certain raw materials, ingredients, and equipment used in store operations..
To ensure consistent product quality, food safety, and brand standards, franchisees are required to purchase designated products and equipment from MIXUE or from suppliers approved by MIXUE, as further described in the Franchise Disclosure Document (FDD).

Question 14

Is support ongoing or only during the initial phase?

Accepted Answer

Support is provided on an ongoing basis, from pre-opening through the end of the franchise agreement term. Training programs begin prior to opening and continue throughout the contract period, and franchisees are encouraged to participate regularly.
In addition, dedicated operations consultants will provide periodic on-site support, operational guidance, and compliance reviews to ensure brand and operational standards are maintained.

Question 15

How do I contact support if I have issues?

Accepted Answer

During store operations, franchisees may directly contact the MIXUE operations consultant assigned to their region.

Question 16

What is MIXUE and how long has it been in business?

Accepted Answer

MIXUE Group is a publicly listed company on the Hong Kong Stock Exchange (HKEX: 2097). Founded in 1997 as a small street-side business, MIXUE has remained committed to its mission of enabling everyone around the world to enjoy high-quality delicious products with value for money.
Today, together with more than 18,000 franchisees, MIXUE operates over 53,000 stores across 13 countries. Despite our global scale, we continue to uphold the entrepreneurial spirit with which the brand was founded, believing that this journey has only just begun.

Question 17

Why does MIXUE charge 0% royalties?

Accepted Answer

MIXUE prioritizes the long-term success of its franchisees. We believe that only when franchisees operate sustainably can the brand grow over time. By adopting a long-term partnership mindset, we aim to build the business together with our franchisees.

Question 18

How many MIXUE stores are there globally?

Accepted Answer

As of June 30, 2025, the MIXUE brand operates over 48,000 stores worldwide. The parent company, MIXUE Group, operates more than 53,000 stores globally across all brands.

Question 19

What products does MIXUE offer?

Accepted Answer

MIXUE is a freshly made beverage brand offering a diverse menu, including fresh soft serve ice cream, lemonade, fruit teas, milk teas, coffee, and other beverages.

Question 20

Where can I open a MIXUE store?

Accepted Answer

To begin, you must first submit a franchise application.

Question 21

What is the minimum store size required?

Accepted Answer

In the United States, all MIXUE stores must be no smaller than 431 square feet.

Question 22

How many employees do I need?

Accepted Answer

Staffing requirements vary by store and depend on factors such as store size and the franchisee's management and operational approach.

Question 23

What is the franchise agreement term?

Accepted Answer

After successfully completing the interview process, you will be provided with the official Franchise Disclosure Document (FDD), which contains full details of the franchise agreement.

Question 24

Can I open multiple MIXUE locations?

Accepted Answer

There is no set limit on the number of stores a franchisee may operate. Approval of additional locations is based on the operational performance of existing stores and the franchisee's ability to develop and manage new sites.

Question 25

How can I contact MIXUE for more information?

Accepted Answer

You may submit an application through this website, and a member of the MIXUE team will follow up with you.
You may also contact us via WhatsApp for additional inquiries.

Frequently Asked Questions